Nike's history

   In 1962, a named Phil Knight (Phil Knight), the school for postgraduate in overheard the Oregon Journal (the personnel, Oregon:) debating Japanese nikon one day will replace the expensive geman leica Leicas) camera, then (flashes, wrote a paper. As a university of Oregon mid-range race players, phil knight think that if good at low production of Japanese manufacturers, can produce excellent quality of running shoes, use this price advantage, can open up gives a new market, and thus the shoemaking business with Europe, such as Adidas (Adidas) and Puma (Puma) with other players. Though nate after graduation went to a company as an accounting work, but in 1963 summer, he still went a trip to Japan, and production Tiger brand (Tiger) sneakers ghost Onitsuka Onitsuka) pieces (manager of the company meet. When he saw these cheap and deft, and European brand quality of sports shoes, nate par immediately impulse, some samples back by hometown, and show his classmate, also sports coach (Bill Bowerman, Bill bormann) watch. These samples to the legendary Oregon coach leave quite deep impression, he therefore had agreed to pay $500, become partners. The two men later signed with demons rooms, with "the Blue Ribbon Sports supplies company" (Blue Ribbon Sports, referred to the name, BRS) buy 1,000 ShuangHu brand shoes. They put the shoes on the back of the car trunk and transported to the site to sell, sports meeting result, nate in just one year sold eight thousand dollars in the shoes. He later namely resigned from his job, and import more shoes. Nate hired several sales personnel, they are congenial runners, BRS company gives them the right job opportunities, let they can have a good income, also enjoy running of fun.
   In 1966, the original has been trying to use different ways to make more lightweight shoe bormann, send ghost rooms of their own design company a pair of shoes, the inside of the upper is a soft nylon, instead of traditional leather. This pair of shoes is called Cortez, although was initially adidas business representatives put-downs with ridicule, but the rage in track and field match, become tiger brand its best-selling shoe money. In 1969, BRS has already sold more than 100 million dollars of shoes. But, due to long-term excessive dependence on Japanese ghost rooms company, and they also start to worry about the relationship of both advance interior changes happen, I'm afraid. Later, this worry indeed come true, and Japan started looking for bigger wholesalers, and threatened to suspend cooperative relationship. Nate was forced to choose, or to sell his shares, and face legal issues, or and find another alternative to produce shoes. Therefore, with several of his staff these employees have begun to development and design a different line - that's time to partaking knight, he decided to accept greater challenges. Because the default, cut off pieces with demons after the cooperation relations, he found a company located in love Seth (Exeter) factory, and with Japanese trading company Nissho Iwai mouth ShangYan Wells ((the company) cooperation to offer them credit financing), start with a new name and trademark sales shoes. Johnson (Johnson) in employees of a dream, the Greek goddess of victory l, so the image float view, they take the "Nike Outlet Stores" (Nike) this name (the ancient Greek goddess of victory, called Nike), namely. But a local girl students Caroline Davidson (Caroline Davidson), only charge a fee of us $35, for they designed a fat hook symbols, become the new logo. Nike This marks a beginning not too likable, because it does not like adidas shoes, with supporting the stripes on the soles of modifying function arches, unlike the puma logo can be modified support foot circular site, only purely decorative function. But this "Swoosh" sou "(refers to the fly past"), is also the Nike nicknames, but among the world's most well-known logo, but also to Nike's success, seeded to wei.